25% of your score will be based on creativity of the product you pitch, and creativity of the submission. 

25–22: Concept is original, highly innovative, and thoughtfully developed; shows exceptional creativity and problem-solving.
21–18: Idea is creative and well-developed with some unique elements.
17–14: Idea is somewhat creative but may lack depth or originality.
13–0: Idea is generic, underdeveloped, unrealistic, or unclear.

25% of your score will be based on how well your pitch responds to the case study, and the impact of your posed solution.

25–22: Product clearly addresses the social/environmental problem with strong, measurable potential for meaningful impact.
21–18: Solid impact with practical, relevant benefits; somewhat measurable.
17–14: Some impact identified but weak, vague, or not well explained.
13–0: Minimal or unclear social/environmental relevance.

25% of your score will be based on the feasibility of the product you pitch.

25–22: Solution is highly realistic, cost-aware, scalable, and supported by logical assumptions.
21–18: Feasible with minor gaps; generally practical but lacks depth.
17-14: Several feasibility issues; unclear production or cost assumptions.
13–0: Not feasible, unrealistic, or lacking any cost/production rationale.

20% of your score will be based on the presentation of your pitch.

20–18: Exceptionally clear, professional, polished; strong visuals or structure; compelling and easy to follow.
17–15: Well-organized and clear with minor issues.
14–10: Understandable but inconsistent, unpolished, or hard to follow at times.
9–0: Confusing, unstructured, poorly communicated, or incomplete.

The final 0-5 points will be awarded at judge discretion to simulate real-world stakeholder preference.